When Klaus Schwab, founder and executive chairman of the World Economic Forum started the yearly pilgrimage to the inner sanctums of the Swiss Gnomes, he could hardly conceive that the ritual would turn into a celebrity bash of the super rich. The Davos venue is appropriate. Only rarified air is suitable for the global Mattoids. Billed as an assembly of business moguls, it really is more of an audition of well-heeled speculators vying for inclusion into the real power elites who make or break governments, economies and political destinies.
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